Meanwhile, dealers were fleecing the ignorant consumer, and charging exorbitant prices for the printer cartridges and ribbons. This gave Shri Somani a chance to get a foothold into the then nascent consumables market by educating the hapless consumer on the different aspects of the product. Though he did face the ire of the dealers at that time, he built a good reputation for himself and his brands.
A pioneer, Abee introduced blister packaging for refill packs, which later became an industry standard. To take care of the consumer needs of the IT sector, the company decided to totally dedicate itself to manufacture and market consumables. So, as part of its renewed focus, it changed its name in 1999 from Abee Printer Ribbons Ltd. to ABEE INFO - CONSUMABLES LTD.
No comments:
Post a Comment